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Job Details

Digital Marketing & Communications Specialist

Type

Full time

Multiple locations
United Kingdom-Newbury
Job reference

Req-38396

Posted for

1 day ago

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

 

Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address patients’ unmet clinical needs. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

We are open to candidates from various locations.

How you’ll make an impact:

  • Contribute to driving awareness and preference for our portfolio of therapies among European interventional cardiologists and heart teams
  • Execute the TMTT Europe Digital Marketing Strategy supporting our business goals and strategy
  • Leverage market segmentation and target audiences for digital marketing activities
  • Contribute to the annual development of marketing plans for Edwards TMTT EU
  • Own TMTT European digital platforms (websites, YouTube, Showpad, Social Media Amplify app, Monday.com, etc.): strategy, content management, traffic-driving activities, technical maintenance, back-office tasks, support of Edwards users, etc.
  • Lead our Artificial Intelligence activities (assets generation through GenAI tools, integration of Microsoft Copilot within our processes, etc.)
  • Define, plan and execute measurable promotional campaigns, aligned to strategic business objectives
  • Design, deliver and implement media plans across the portfolio
  • Develop digital assets in collaboration with the marketing portfolio team and complying with Edwards’ policies
  • Own and drive the communication plan for key congresses
  • Be the Communication expert for the other marketing teams, providing advice and guidance on content, format and channels
  • Manage our pool of creative, design and paid media agencies
  • Internally, collaborate closely with global downstream and digital marketing teams
  • Localize global assets to European markets
  • Track and analyze performance metrics of our marketing assets (using Tableau, Google Analytics...) and turn these analyses into actionable recommendations
  • Monitor Competitive communication campaigns and develop response messaging
  • Design and execute internal communications

 

 

What you'll need (education and experience):

  • 6+ years of professional experience
  • University degree and 3+ years of experience in digital marketing
  • Strong understanding in marketing strategy, channel mix strategy, and digital platforms (social media, email campaigns, marketing automation, CRM), and media planning
  • Experience managing agencies, freelancers, and collaborating in a matrix organization
  • Experience with CRM, Microsoft Office, Google Analytics, Tableau, and AI tools

 

 

What else we look for:

  • Proactive, results-driven, analytical, and detail-oriented
  • Structured and analytical thinking/skills. Data-driven
  • Strong communication, multi-project management, and relationship-building skills
  • Proficiency in English, other languages is a plus
  • Team player with a Can-do attitude and high energy
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Job reference

Req-38396

Apply Now
Type

Full time

Multiple locations
United Kingdom-Newbury
Germany-Thueringen-Remote
Germany-Schleswig Holstein-Remote
Germany-Sachsen Anhalt-Remote
Germany-Sachsen-Remote
Germany-Saarland-Remote
Germany-Rheinland Pfalz-Remote
Germany-Garching
Germany-Nordrein Westfalen-Remote
Germany-Niedersachsen-Remote
United Kingdom-Remote
Germany-Mecklenburg Vorpommern-Remote
Germany-Hessen-Remote
Germany-Hamburg-Remote
Germany-Bremen-Remote
Germany-Brandenburg-Remote
Germany-Berlin-Remote
Germany-Bayern-Remote
Germany-Baden-Wuerttemberg-Remote
Germany-Berlin Office
Czech Republic-Prague
Posted for

1 day ago


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About Edwards Lifesciences

Edwards Lifesciences is the leading global structural heart innovation company, driven by a passion to improve patient lives. Through breakthrough technologies, world-class evidence and partnerships with clinicians and healthcare stakeholders, our employees are inspired by our patient-focused culture to deliver life-changing innovations to those who need them most.


Important Notices for Candidates

COVID Vaccination Requirement Notice

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.

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