Marketing Manager, THV, SEA
Type
Full time
Multiple locations
Job reference
Req-39865
Posted for
22 hours ago
Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our
Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
How you will make an impact:
Drive the implementation of new product and indication launches and ensure strong launch execution
Evaluate local needs of the commercial and clinical teams in alignment with the marketing plan, including delivering field training and clinical marketing activities
Maintain contact with local KOLs and develop high quality relations with other health care professionals, Develop event strategy , aligned with local dynamics/needs and EU event strategy
Lead the implemention of assigned Therapy Development initiatives and Economic Value campaigns
Lead the creation of localized marketing materials
Assess market dynamics and analytics (e.g, market size and trends, competitive situation, reimbursement) in close collaboration with Business Analyst in the country
What you’ll need (Required):
Bachelors Degree in marketing, economics, biomedical engineering or relevant fields with minimum of 8 years of related working experience in Sales and Marketing in healthcare industry
Masters degree or additional Healthcare related (scientific or engineering) post-graduate degree with 6 years of related working experience in Sales and Marketing in healthcare industry
Medical device experience in Cardiovascular/Cardiology is highly regarded
Marketing experience in multiple countries in Southeast Asia is highly regarded
What else we look for (Preferred):
Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
Extensive understanding of related aspects of marketing concepts and principles
Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
Ability to assess and understand market share, pricing, ASPs, competitive dynamics
Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast paced environment
Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs,
clinical economics and training to ensure effective and optimal integration of efforts
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Important Notices for Candidates
COVID Vaccination Requirement Notice
Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.
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