Senior Marketing Manager LATAM
Type
Full time
Location
Job reference
Req-35563
Posted for
2 months ago
Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
How you´ll make an impact:
Lead the execution of marketing plans in assigned country including strategies and tactics.
Maintain contact with local KOLs and develop high quality relations with other health care professionals.
Drive the event strategy of the country, aligned with local dynamics/needs and EU event strategy, Identify new growth opportunities within the HCPs segments.
Drive the implementation of new product launches and ensure strong launch execution, contribute to the establishment of the vision, strategy and objectives of the THV division in large sized country.
Implement locally the Therapy Development initiatives and Economic Value campaigns.
Economical Value Campaign.
Stay abreast of market Dynamics and analytics (market size and trends, competitive situation, reimbursement, etc.)
Support local needs of the commercial and clinical teams in alignment with the marketing plan, including delivering field training and clinical marketing activities
What you will need:
Bachelor's degree in related field.
Healthcare industry required (pharma or medical devices)
Extensive progressive marketing knowledge
Fluency in English obligatory and intermediate Spanish
Availability to travel 40% of time
What else will help you:
Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Recognized as an expert in own area with specialized depth within the organization
Expert understanding of related aspects of marketing concepts and principles
Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
Ability to assess and understand market share, pricing, ASPs, competitive dynamics
Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast paced environment
Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Consult in project setting within specific marketing area
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Important Notices for Candidates
COVID Vaccination Requirement Notice
Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.
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